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Georgia Aquarium

Georgia Aquarium Introduces Logo, Web Site Launches Tuesday

Atlanta, GA (October 18, 2004) – Is it a creative version of the letter G? Or the tail of an aquatic animal? Atlantans and visitors to the Georgia Aquarium, scheduled to open in late 2005, can now decide for themselves. Bernie Marcus, who with his wife Billi, through the Marcus Foundation, donated $200 million for the creation of the Aquarium, today unveiled its logo, explaining that the uncomplicated design reflects the spirit of "fun" that guests will experience at the venue. "We were looking for something very simple," Marcus said, "with an identity that speaks to the name of the Georgia Aquarium, and also encapsulates the 55,000 animals that will soon call the Aquarium home." "It is our goal that the Aquarium will promote a fun and entertaining learning experience to audiences of all ages," Marcus continued. Designed by Grey Worldwide Atlanta, the bright blue logo is one that "people will immediately identify with the Aquarium," added Joel Babbit, CEO. "And, once it appears on the building, on Aquarium employee uniforms and on merchandise, it will take its place among the icons that people identify with our city, like the red Coca-Cola ribbon and the orange apron of The Home Depot." The logo will appear on the Aquarium's Web site, which is being launched Tuesday, October 19. "This is actually the first phase of what will be a multi-phase rollout of the site," Marcus said. "We have been approached by people who would like to book events at the Aquarium, as well as potential volunteers and employees, and our site gives them the immediate information they need." The next phase of the Web site, with additional information and news updates, is expected before the end of the year, and another phase, replete with flash and video, will be online well before the Aquarium's grand opening next year. The Georgia Aquarium, now under construction across the street from Centennial Olympic Park, will open as one of the world's largest aquarium facilities, with more than 5 million gallons of marine and fresh water, an expected 55,000 animals and 500 different species. The ballroom will accommodate sit-down dining for 1,200, and there is space throughout the facility to host functions with more than 10,000 guests. For information contact: Donna Fleishman Georgia Aquarium ABOUT THE GEORGIA AQUARIUM The Georgia Aquarium will open in Atlanta, Georgia on November 23, 2005, as one of the world’s largest aquarium facilities. With more than 8 million gallons of marine and fresh water, and more than 100,000 animals of 500 different species, the Georgia Aquarium is a gift to the people of Georgia from Bernie Marcus, co-founder of The Home Depot, and his wife Billi, through the Marcus Foundation. The Aquarium will be overseen by a nonprofit corporation run by a board of directors. The mission of the Georgia Aquarium is to be an entertaining, educational and scientific institution featuring exhibitions and programs of the highest standards, offering engaging and entertaining visitors’ experiences, and promoting the conservation of aquatic biodiversity throughout the world.